Growth has given way to innovation
Over the last few years, we have both renewed and created many beautiful organisations and enterprises. Although modest, we are proud of our results. Some examples:
Alles is Gezondheid - shifting from care to a new system that focuses on health
What did we do?
The profile and activities of Alles is Gezondheid were unclear. Through various collaborations, discussions and innovations, Creatinc. is working on the transition from a system based on care to a system that focuses on health. We are using a new creative concept, new collaboration structures and new earnings models in order to achieve real changes that create connection and innovation of what is needed both now and in the future, based on a clear profile.
What does Alles is gezondheid think?
Karen van Ruiten, director of Alles is Gezondheid: "Show your true colours gave us a clear compass, that was brought to life in new, health-driven structures. Creatinc. adds creativity and a clear overview, together with the inspiration to take action."
WIJZIJN - from a regional club with common sense to an innovative organization with a clear compass
What did we do?
WijZijn was looking for a new framework to be able to maintain and provide direction in the rapidly changing world within the social domain. We have jointly gone through an intensive process in which the focus on the values, the new networks, the further growth of the MT and taking the organization with us to the implementation and execution of the new strategic course were central.
What does WijZijn think?
Ad van Rijen, director of the WijZijn group: “Kleur Bekennen forces you to make choices. You can tell from everything that Creatinc. has gained a lot of experience in various sectors and this is enormously enriching for the process. We have fully included the output in our multi-year plan. We experienced the personal and professional interpretation as very pleasant.”
SOCIAAL WERK NEDERLAND - from an association with ambition to an association with a reliable vision and anchor
What did we do?
Sociaal Werk Nederland does not want to be just an association for the social domain. They have the ambition to further enrich and stimulate social work with and for its members, based on a collective vision and shared values with a people-driven organization. Together, supported by Kleur Bekennen, we have laid the foundation for an innovative and fresh course in which the compass of innovation has been centrally used in the further implementation towards real sustainable anchoring.
What does Sociaal Werk Nederland think?
Gerdien Rabbers, deputy director: "Creatinc. has guided and inspired us from the first moment we sat down together. Practical, involved and with a lot of creative power, we have jointly changed our course and created structure. We have experienced the collaboration as very valuable.'
BEAT Cycling - from dependency to an inspiring platform
What did we do?
BEAT Cycling Club was created in 2016 in order to bring cycling enthusiasts closer to the professional cycling sport, to create loyalty and to inspire them. In doing this, BEAT is also breaking away from the current vulnerable structure of the professional team (where at present a single team sponsor is the only financial lifeline for a team) by creating a variety of new and different sources of income. After the exciting start-up phase when the club grew quickly from a plan on paper to a cyclists' club with 2,500 members and a professional road and track team, BEAT asked Creatinc. in 2019 to define the direction for the next phase, in order to be able to grow further with funding.
What does BEAT think?
Geert Broekhuizen, CEO BEAT Cycling Club: "With the help of show your true colours we defined the focus and jointly defined the content for the new strategic approach with a focus on experiences, social multimedia and vitality. The thorough manner in which Creatinc. guided us on this means that we are entering the next phase with the right focus!"
BEYOND EYES - from technology-driven to customer-driven with a future-proof service organization
What did we do?
From the technology start-up BeSense to the service-driven network organization Beyond Eyes. We have made an important strategic and commercial transition for Heijmans and CSU. From a start-up, with a focus on platform and sensors (BeSense) to a future-proof service organization, with clear business models that respond to market developments, which is more important than ever in the market of today and tomorrow.
Bidfood / Deli XL - from a closed purchasing chain to an open network system
What did we do?
Bidfood (formerly Deli XL) asked us to act as a creative guide in the transformation of a traditional wholesaler into a network organisation. Together we were able to reshape Bidfood into an innovative business-to-business organisation. By working on the digital transformation, and devising and delivering the speedboats Vers247 and Foodreporter, we successfully made the transition to the new, transparent playing field. We thought the concept through, set up the business model and ensured its implementation, and got it up and running. Bidfood has expanded into a successful network organisation where food professionals know they can come together, and it is unique in the business-to-business world.
What does Bidfood think?
Dick Slootweg, CEO Bidfood: "Creatinc. has a pragmatic way of working combined with loyalty, skill and enthusiasm. All this is combined with the ability to interpret future developments and identify opportunities for the business. We are ready and well prepared for the future."
Knab - from "selling products" to a financial buddy
What did we do?
Driven by our personal fascination with the world of banking we set out to create a new bank.
In Aegon we found a partner who believes in us, our story and our approach. This meant that we started out with our eyes open and with a unique, people-centric business model in our initiative to create the Bank of Tomorrow and to fulfil an important pledge. This initiative finally took the name Knab: a bank that right now has over 380,000 customers and its own unique niche in the established order.
NLZIET - from linear TV watching, to watching whatever and whenever you want for a fixed price
What did we do?
The three competing organizations SBS, RTL and NPO wanted to set up a combined streaming service. The principal challenge was the strategic area in which the three competitors, each with their own interests, were going to collaborate. How could we best support this development? We created a single team, developed a new business model and launched the new service with a new brand, new earnings model and a robust collaboration structure.
What does NLZiet think?
Niels Baas, current CEO NLZiet: “With great thanks to Creatinc. we can be proud that we are the first country in Europe to have succeeded in getting a collaboration between both public and commercial broadcasters off the ground and to expand this complex operation into a consumer-friendly service.
Ready to show your true colours?
We'd love to tell you more about our working methods, our experienced team and the opportunities Kleur Bekennen has to offer.
Contact us through info@creatinc.nl or call us via +31683978062