Creatinc. was imagined and created by Rachelle. After a career where the creation of innovation played a key part at Rabobank, VODW, Essent and others she founded Creatinc. about fifteen years ago. Breaking conventions and personal fascination are what drives her to innovate. Rachelle has many other strings to her bow (including the supervisory boards of the Utrecht Exhibition Centre and of Albron) and is much in demand as a speaker at conferences and seminars. In 2018 and 2019, she made the list of top ten most influential businesswomen in the Netherlands.

Michel joined is Creatinc. from a successful background in the financial sector and the fintech industry, including with Buckaroo and Enigma Consulting. His enjoyment of helping companies to grow hands-on by applying innovation from the core outwards and being smart in reviewing and taking action is what brought him to Creatinc. Michel is highly skilled strategically and commercially, has a strong sensitivity for organisational issues and is a naturally skilled coach. He has several strings to his bow (including board member of a museum) and regularly chairs conferences.

From her people-oriented background and education, Anna has always been interested in what drives people. As Coordinator Innovation Experiences within Creatinc. and with a lot of natural flair and a practical approach, Anna is responsible for organizing and coordinating Next Level Leadership Experiences, Color Confessing sessions and supporting activities. She is also involved in the further expansion of the partner network and the development of new initiatives.

Willemijn empowers people by guiding them on a personal level. She is one of the founders of Buitenplaats de Hoorneboeg and was one of the first in the Netherlands to successfully combine boxing and coaching. Her approach is direct and striking on the substance with great empathy and respect for others. With a particular background in law and professional communication, she has developed and proven herself in recent years as someone who can make the difference for both people and organizations. Strong on empathy and with great intuition, she has the ability to bring out the deeper layer.

Gerbrand has been associated with Creatinc for a long time. With a broad background in software development, architecture, product development and data, Gerbrand has been at the source of many innovations and platforms. Gerbrand is responsible for designing and realizing the technology behind the innovations of NLZiet and Beyond Eyes. Two platforms that are established and continue to grow. Not only is he highly skilled and communicatively strong, but his own clear vision, autonomous way of working and commitment to realizing success make him unique.

With a track record in finance within the tech and energy markets, among others, the common theme in Henri's resume is seeking challenge and variety. This is what he finds interesting. Henri is a true entrepreneur and collaborative thinker with analytical skills and expertise in developing new creative business models. By exploring the boundaries of possibilities and standing up for them, he always provides that extra sharpness that makes the difference. He sees ''Confess your true color'' as the conscious choice you make in which role you play for your customers in order to make clear steps towards your business model for the future.

Transforming businesses and institutions to join the digital world is what gets Daniëlle out of bed in the morning. She develops (digital) strategies, prepares clear proposals and coaches the process, so that the result of these efforts actually see the light of day. She is pragmatic, has plenty of perseverance and can bring people together. At DPG Media, she showed just how you develop and streamline online platforms. And at Salmon Consulting she managed to convince traditional businesses of the power of the digital. This is how she made a difference, as she continues to do now at Creatinc. Daniëlle is a member of the jury for the Esprix Awards and uses her knowledge to support businesses with a social goal.

Astrid is highly skilled at incorporating new business models into transparent structures. She is working at the cutting edge of operational excellence, commerce and strategy and in a good position to guide companies smoothly through change to reach their goals. She has an eye for what is not being said, and contributes undiluted business acumen in her thinking and her actions. Astrid's background is as an organisational sociologist, and she has shown her top sports mentality when introducing changes in very different businesses, such as VODW and KPN.

With great curiosity and a solution-oriented attitude, Leonore uses her strengths within the field of organization and HR. She sees organizations as an organic and dynamic whole and always puts people first in order to realize innovation. With a clear vision, she is able to further deepen the DNA, core values and core profiles within organizations and translate from the individual to the collective. This generates shared pride and sustainable growth. Her career has taken her to organizations such as IBM and booking.com. With travel as her greatest passion, Leonore chooses Cape Town as her favorite destination.