Innovation is about trust, trust is about people

Creatinc. was imagined and created by Rachelle. After a career where the creation of innovation played a key part at Rabobank, VODW, Essent and others she founded Creatinc. about fifteen years ago. Breaking conventions and personal fascination are what drives her to innovate. Rachelle has many other strings to her bow (including the supervisory boards of the Utrecht Exhibition Centre and of Albron) and is much in demand as a speaker at conferences and seminars. In 2018 and 2019, she made the list of top ten most influential businesswomen in the Netherlands.

Michel joined is Creatinc. from a successful background in the financial sector and the fintech industry, including with Buckaroo and Enigma Consulting. His enjoyment of helping companies to grow hands-on by applying innovation from the core outwards and being smart in reviewing and taking action is what brought him to Creatinc. Michel is highly skilled strategically and commercially, has a strong sensitivity for organisational issues and is a naturally skilled coach. He has several strings to his bow (including board member of a museum) and regularly chairs conferences.

With over 25 years of experience in executive search, recruitment & selection and developing organizations including More, the art of work and Inhouse development at Tendris, Gwen is the go-to person for Creatinc. People. Driven to the bone and with a strong focus on the person behind the person, she is able to really get to the heart of people and organizations. This is worth a lot in the whirlwind times we live in now. Because real, tangible renewal and new leadership requires a different approach, different skills and insights and just that little bit extra. That's when you get to the core and that's where Gwen makes a difference.

With a track record in finance within the tech and energy markets, among others, the common theme in Henri's resume is seeking challenge and variety. This is what he finds interesting. Henri is a true entrepreneur and collaborative thinker with analytical skills and expertise in developing new creative business models. By exploring the boundaries of possibilities and standing up for them, he always provides that extra sharpness that makes the difference. He sees ''Confess your true color'' as the conscious choice you make in which role you play for your customers in order to make clear steps towards your business model for the future.